The Smart Solopreneur

30 Days to Media Fame:  PR Roadmap

You would choose this if:

• You want an affordable entry point into PR without a major financial commitment
• You’re action-oriented and need a structured timeline to follow (30 days)
• You prefer having templates rather than creating materials from scratch
• You’re confident in your ability to execute with guidance but don’t need extensive handholding
• You already have Canva skills and see value in customizable templates
• You need quick results on a tight timeline
• You’re looking for a complete DIY solution with professional frameworks
• You value having communication templates for different PR scenarios
• You’re specifically interested in media pitching rather than comprehensive PR strategy
• You’re budget-conscious but still want professional-level guidance
• You prefer self-paced implementation over diagnostic services
• You want tangible tools (templates) rather than just strategy advice

Best for self-starters who need structure but are willing to do the work themselves.

Brand Visibility Breakthrough

You would choose this if:

• You’re just getting started with PR and aren’t sure where to begin
• You have a limited budget but recognize you need professional guidance
• You want an expert assessment of your current approach before investing more
• You’re feeling invisible in the market and need a strategic direction
• You need to understand the PR landscape before committing to a larger investment
• You’re specifically looking for a diagnostic tool rather than implementation help
• You value education and want to learn how PR works for their specific situation
• You prefer a DIY approach with professional guidance

PR Success Kit

You would choose this if:

• You’re ready to actively implement a PR strategy rather than just planning
• You need immediate access to media contacts and can’t build those relationships yourself
• You have specific stories or announcements ready to distribute
• You want tangible PR assets created for them, not just advice
• You’re at a growth stage where media coverage is crucial for your next business milestone
• You have the budget for a more comprehensive solution
• You value done-for-you tools over educational resources
• You recognize the time savings of using established media connections versus building you own
• You need guaranteed distribution channels for your message

The key difference is that the Breakthrough product is diagnostic and educational, while the Success Kit is implementation-focused with resources to actually execute the PR strategy.

Essential Media Contact List

You need an Essential Media Contact List if:

• You have a story or announcement ready but don’t know which journalists, bloggers, podcasters, influencers, etc. to send it to
• You want to focus on crafting your message rather than researching who might care
• You need targeted media coverage but can’t afford expensive PR database subscriptions
• You have specific industries or outlets where you want coverage
• You want to make every pitch count by reaching people who actually cover your topic
• You’re looking for a solution for a specific announcement 
• You value your time and know that finding the right contacts is half the battle
• You understand that personalized outreach to relevant journalists, podcasters, bloggers, influencers, etc. gets great results 

Our reports provide exactly the right journalists or podcaster for your specific story, complete with their contact information, recent coverage topics, and preferred pitching methods—everything you need to get your message in front of people who are actually interested in covering it.

Smart Reach

You would choose this if:

• You need guaranteed placement on major, credible media outlets
• You want your press release to appear on high-authority sites that investors and customers check regularly
• You’re focused on traditional digital media coverage across major financial and news platforms
• You want the legitimacy that comes with appearing on established publishers
• You need to create a digital footprint for your company or announcement
• You’re targeting primarily readers of business and financial news
• You want to create credibility through association with trusted media brands
• You need coverage that can be referenced in investor presentations or marketing materials
• You value wide distribution across mainstream digital media channels

Smart Reach Pro

You would choose this if:

• You want comprehensive coverage across traditional, AI, and audio channels
• You understand the growing importance of AI content discovery (through ChatGPT, etc.)
• They recognize that different audiences consume media in different ways (reading, listening)
• You want your press release to have longevity in AI knowledge bases
• You’re targeting tech-savvy audiences who might use AI search tools
• You want to reach podcast listeners who might not read traditional media
• You need maximum coverage across all major digital platforms
• You value being discoverable through voice and AI interfaces
• You want to future-proof their press release by ensuring it exists in AI knowledge systems