Growing your email list is one of the most important steps in getting your lead generation to the next level. Don’t rely on a social media platform to house all your follower contact information. What would happen to that contact information if your favorite social media channel were to shut down?
Instead, secure a list of all your followers and capture new ones too. Decide what type of topic your audience is most interested in. Then, use the list below to decide on the perfect format for your lead generating opt-in offer. Read on and check out all the opt-in freebie ideas below.
1. Video Training Series
Video training typically has a higher value and leads into the topics you’ll learn inside a course. These can help support a live launch or an evergreen launch.
2. PDF Guide, Mini eBook, or Report
This is common type of opt-in freebie, because it’s easy to create and easy to consume. It can also work for a variety of topics and audiences. If a subscriber finds your freebie valuable, they will be hooked and become a raving fan. You can create freebies around your blog posts. These are called content upgrades.
If you are offering a report, consider adding a link to give a “free sample / free preview” of the free report. For example one page from that report, where people can see how awesome it is.
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3. Quiz
Quizzes can be great list builders. People love them because they’re interactive and fun. Have your reader take the quiz. Then have them opt-in to your email list in order to get their results and explanation of their results.
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4. Tools and Templates
This type of lead magnet is meant to give your readers the templates you use or your clients use to achieve a specific result.
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5. Video Tutorial
This is like a mini version of the video series lead magnet, which usually just consists of one video training and maybe a small PDF download that goes with the video.
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6. Webinars and Webinar Recordings
This could be registration for a live webinar or a recording of a past webinar.
7. Swipe Files
People love swipe files. Give them emails, copy, or document examples that they can swipe.
8. Checklist, Cheatsheet, or Worksheet
Checklists always make awesome opt-in freebies, because people LOVE checklists. You could document processes regarding your business topic into a checklist
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9. Ongoing Product
An opt-in offer doesn’t always have to be one downloadable thing in return for an email address. If you can offer something on an ongoing basis, it gives your subscribers a reason to stay subscribed and keep watching their inbox for your emails – two fantastic traits most email marketers can only wish for.
Use your own products as incentive to sign up on your homepage which doubles as the opt-in page. Have site visitors sign up to receive free products monthly. It’s also a good way to get visitors interested in premium options that are available.
10. My Favorites Resource Guide
Create a resource guide listing your favorite contractors, resources, tools, software, etc. this information will help your readers skip past the trial and error stage of testing out different resources.
11. Expert Roundup Guide or Video Series
Poll a group of experts for their thoughts and ideas on a specific topic and post their ideas as a resource. Publish the resource as a freebie and have people sign up to your email list to receive a copy.
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12. Single Audio File or an Audio Podcast
Create and post a series of audio files or just a single audio file that teach your prospect about a specific topic. It could also be audio bonuses from your course, or something else similar.
Record yourself reading one of your best blog posts and give that away as a free lead magnet. Some use this format to create a podcast for their business. This is also a great way to re-purpose content you already have in place.
This format gives an added layer of depth and personal value when you can listen to a real person’s voice sharing insights with you. This format might help your opt-in offer reach people not on their computers constantly. They can listen to you while they’re driving, at the gym, walking about or just taking a break from staring at the screen.
13. Behind-the-Scenes Content
Show your community what is happening behind-the-scenes in your business. Send emails sent to your list about what you’re focused on, what you’re launching, and so much more. After you have a few entries, turn that into an eBook.
14. Email Course
If you have a series of steps you want to share with people, break up the steps into separate emails and deliver them to new subscribers over the course of 1-2 weeks.
15. Free Workshop
Teach a one-time workshop as a free or premium online course.
16. Live Calls
Schedule a Q+A call exclusively for your community. Get people to opt in and get first priority to ask questions and to get recordings to each of the calls.
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17. Free Trial or Discount Code
Who doesn’t like to save? Build your email list by offering a free trial to your monthly membership site or a discount code to a product or services.
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18. Access to a Private Facebook Group
Private Facebook groups are trending. Start a Facebook group and request an email opt-in from people who want to join the group.
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19. Free Challenge
This opt-in freebie idea is mainly used for accountability and based around a specific skill or problem-area.
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20. Resource Library
If you have a few small opt-in freebies and you want them to all be stored in the same place, create a resource library for your subscribers. This way they only need to opt in once to get all of your freebies. The value also looks much higher because of the number of opt-in freebies you’re giving away.
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